FeaturedLocal news

Sharp-witted Guild negotiator Fred Fletcher dead at 96

Fred D. Fletcher, longtime leader of the Newspaper Guild’s San Francisco-based local and architect of some of TNG’s strongest contracts, has died after a long illness.

Fred D. Fletcher at the 1969 Convention of what was then known as the American Newspaper Guild. (Photo: Doug Cuthbertson)

Mr. Fletcher was 96. He and his wife, Helen Shane, lived in Santa Rosa, 50 miles north of San Francisco, where he started work as a reporter at the Press Democrat in 1948 following a stint at the Daily Olympian in Olympia, Wash.

He was a tough negotiator known for thorough preparation and a no-nonsense demeanor. He was a UC Berkeley graduate with a degree in philosophy. He was an avid Mark Twain reader, and wrote a scholarly take about Twain’s account of a craft union of riverboat pilots in Life on the Mississippi. His literate and often barbed letters to managers and members continue to inspire Guild officers when one is rediscovered in old files.

“I request a clear explanation,” he demanded of one disgruntled member. “If you don’t offer such an explanation, your letter might be regarded as a cheap shot solicited by … while trying to extricate himself from the embarrassing situation he so unbelievably worked himself into the day before.”

One Oakland Tribune industrial relations manager sent Mr. Fletcher this note upon the manager’s retirement: “I will surely miss the wrestling bouts we’ve had from time to time and it worries me a bit that without them you may lose your customary sharpness. However, that is your problem.”

He loved the Sierra and the sea, and the grand tradition of organized labor. At union functions he was fond of reciting the 19th Century poet John Hay’s “Jim Bludso of the Prairie Belle,” about a riverboat captain who “weren’t no saint,” but fought to save his crew from a fire, and perished in the flames:

“He seen his duty, a dead-sure thing,—
And went for it thar and then;
And Christ ain’t a going to be too hard
On a man that died for men.”

Starting in 1962, Mr. Fletcher served as executive secretary of the former San Francisco-Oakland Newspaper Guild, which, after a series of mergers, is known today as the Pacific Media Workers Guild. He led the local through a rocky period of newspaper consolidation in the 1960s. A 52-day strike in 1968 forged a lasting period of union solidarity in the Bay Area newspaper business. He retired in 1980. That decision was “not negotiable,” as he put eloquently in a letter to Guild members dated August 26, 1980.  (See below.)

In an obituary by San Francisco Chronicle reporter Carl Nolte, Doug Cuthbertson, Mr. Fletcher’s successor, called Mr. Fletcher “a brilliant negotiator, and, for me personally, an inspiring teacher. He won dozens of benefits in our newspaper contracts, solid conditions that people take for granted today, but were difficult to achieve at the time.”


Carl Hall

Carl Hall

Carl Hall is the executive officer of the Pacific Media Workers Guild, CWA Local 39521.

1 Comment

  1. gloria la riva
    February 22, 2017 at 5:15 pm — Reply

    great story for a great man

Leave a reply

Your email address will not be published. Required fields are marked *

Previous post

Guild building back online

Next post

March with CWA president against corporate greed this Sunday